On No Kill in Motion: Desperate times call for desperate measures. We have previously talked about a rebranding of traditional animal sheltering called “Socially Conscious Sheltering.” It’s a way of describing the old-school catch and kill model of sheltering using clever marketing and fluffy language. Since the last time we talked about it, there have been some new developments surrounding this new label. Plus: some large, national organizations are making a money grab in New Jersey with a proposed new law that would allow animal shelters to extort money from people, using their pets, in effect, as hostages. We've also got some exciting news from Minneapolis, Minnesota. You are not going to want to miss a minute of this!