No Kill in Motion: Negative Advertising by Animal Shelters

We often see negative advertising by animal shelters whether it is threats to kill animals by some arbitrary date unless they are adopted or pulled by a rescue group or it is the use of graphic images. How much does this approach damage the relationship with the public? Is it ever appropriate?

Participating in this discussion are Davyd Smith of No Kill Colorado, Alan Rosenberg of the New Jersey Animal Observer and Aubrie Kavanaugh of Paws4Change and No Kill Huntsville. The video runs about 13 minutes.

"Ordinary Moment" courtesy of Fisher.