Myth: Noun - A fiction or half-truth, especially one that forms part of an ideology Meme: Noun - A unit of cultural information, such as a cultural practice or idea, that is transmitted verbally or by repeated action from one mind to another Zeitgeist: Noun - The spirit of the time; the taste and outlook characteristic of a period or generation In 2005 a grotesque news story broke about People for the Ethical Treatment of Animals (PETA). Two employees for the national anima